“Good Designers Redesign, Great Designers Realign”
Written by Walter Lau on
Thursday, August 13 2009 23:19
Today while I was retrieving my old site bookmarks, I rediscovered this great article that was written by Cameron Moll back in 2005, titled “Good Designers Redesign, Great Designers Realign.”
In short, the article is suggesting that rather than putting your full energy into work on a trendy makeover (redesign, which is primarily aesthetics-driven), designers ought to scrutinize the existing design, find out what’s working and what isn’t, then “realign” (purpose-driven design, which still may or may not include a complete graphic overhaul). It’s exactly the sort of common-sense advice not to “throw the baby out with the bath water” that for some reason still bears repeating.
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